Innovative Medical Device Solutions (IMDS) is a full-service medical device development company. Merging four companies into one created the need for a new, singular identity for this Utah-based company. Each of the companies had a unique brand identity, and IMDS charged OC with synthesizing these brands into one strong corporate identity.

Within a nine-week period, OC developed a new corporate identity, including a Web site, print and online advertisements, an email campaign, and tradeshow graphics. The work appealed to inventors, doctors and OEMs, and highlighted IMDS' ability to convert ideas into products.

The resulting brand work helped to synergize and reinvigorate the internal organization, creating a consistent and relevant brand identity for IMDS partners.