In 2004, the inventors of the Sonicare toothbrush applied their consumer product know-how to the creation of a revolutionary new skin care product, the Clarisonic Skin Care Brush. For three years, Clarisonic successfully launched their product within the professional segment of the skin care market. They contacted OC when they were ready to approach consumers directly.

Poised to embark on a series of highly publicized events, including their first appearance on QVC and Oprah, Clarisonic realized that their Web site couldn’t handle the potential for greatly increased traffic that these events would generate. In the Fall of 2007, OC began an aggressive Web re-launch effort to prepare for the coming holiday season by expeditiously making their online presence and capabilities more robust. As part of the site re-launch, OC architected Clarisonic’s site to perform as a virtual marketing laboratory, continuously tracking the messages that resonated most with customers.

Immediately following the 2007 holiday season, OC embarked on a rebranding effort and developed a full-fledged national brand relationship with Clarisonic. This relationship has helped the company to define and create brand guidelines, establish positioning and messaging, develop corporate identity, design retail packaging, engage in professional channel marketing, architect product launch and advertising strategies, manage the brand and the overall customer experience, and track and measure performance analytics.

Our long-standing marketing partnership with Clarisonic has helped customer awareness and brand understanding, and has increased the company’s revenue by more than 200 percent.