Companies that find themselves in markets of parity and take strategic initiatives to break away from the pack will have a better chance of increasing their market share. Branding is ...
Recent Blog Posts
Brand strategies are powerful, underutilized tools that are frequently misunderstood. Regardless of the size or leadership experience of the organization, branding is customarily stymied within marketing communications groups where advertising ...
Strategic branding can indefinitely influence, shape and enrich each phase of the product's life cycle. To fully capitalize on each phase requires a shift in mindset, away from managing ...
The OC Approach
At OC, we've always worked a little bit differently than traditional agencies. Yes, we're client focused. But we go beyond and ask our clients to be our strategic partners — to work side-by-side with us, collaboratively, surfacing new opportunities and creating authentic brand experiences. With this spirit of team, you'll get to market faster and more proactively, grow your revenue streams, stay ahead of industry trends, and occupy a solid brand position.
Strategy provides the answers to the big questions. Who are your customers? Where are they and how can you reach them? What are they saying about you? What are they saying about your competition?
The answers allow us to collaboratively create a brand strategy that concentrates limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
- Market Research
- Target audience identification
- Competitive Analysis
- In-depth discovery
- Focus Group Facilitation and Results Analysis
- Brand Strategy and Development
- Marketing Strategy and Planning
Creative is the visual and verbal expression of strategy. This is where your positioning, messages, voice, tone and brand character come to life. The creative provides momentum and traction, and becomes the recognizable visual and verbal expression of a brand's promise of value to its customers.
- Package and Tag Design
- Print, Online, Outdoor and Broadcast Advertising
- Annual Reports
- Tradeshow Booth Graphics
- Consumer and Marketing Catalogs and Brochures
- Sales Collateral
- Presentation Design
- Web Design
- Web Development
- Press Releases
Execution is how you deliver your brand message to your audiences, where they live, work, and play. Execution follows the well thought-out strategy outlined in the planning process. But we don't stop once everything is out the door. We are constantly monitoring, evaluating and measuring the success of deliverables so we can modify or fine tune them along the way or make improvements for the next set of deliverables. After all, our goal isn't met until you've met yours.
- Web Site Traffic Statistics and Analysis
- Market Trends Analysis
- Customer Feedback
- ROI Analysis
We'll help you launch your brand, achieve increased awareness, and improve your brand's importance and value to your customer. We understand the complexities of developing a successful brand and how to navigate a customer-driven environment. We have the experience and track record to trust our gut.
We're nimble, flexible, responsive and a bit tenacious. In fact, we can skim, jump and circumvent the process if needed. Our work is insightful, fresh and customized. We think creatively, not just for the sake of being unique, but because it's the right approach for our clients' businesses.